Brontë Fall debuts 'Main Character Energy' video

Brontë Fall has released a new video for "Main Character Energy," a pop track centered on women’s empowerment, self-belief and resilience. The clip follows an intern’s rise to boss status and marks a new chapter for the Chicago-born artist as she pushes deeper into her solo career.

Why it matters: - "Main Character Energy" extends Brontë Fall’s core themes of empowerment, self-confidence and resilience. - The release adds momentum to an artist who has spent eight years building a solo identity after moving on from a duo. - The song and video reinforce Brontë Fall’s positioning as an inspirational pop act with a growing festival footprint.

What happened: - Brontë Fall released the video for "Main Character Energy!" - The video follows an intern who starts her career, rises quickly and becomes the boss. - Ian Jackson directed, produced, filmed and wrote the video with Mariko Daisy. - The production was filmed in and around Santa Monica, California. - Brontë Fall said she wanted to show a person being the main character of her own life and living in the moment, no matter what that life looks like now.

The details: - The song continues Brontë Fall’s messages of women’s empowerment, believing in yourself and resilience. - Brontë Fall teamed with producer Brian Kennedy and co-writer Elizabeth Eckert on the track. - The release is described as a new chapter in Brontë Fall’s evolution as an artist. - The artist is based in Nashville and originally from Chicago. - Brontë Fall has called Nashville home for eight years. - The project ties into her broader identity as a multi-instrumentalist and solo performer. - Terri Bracken performs as Brontë Fall. - The Brontë Fall name was created from her favorite Emily Brontë poem, "Fall, leaves, fall," and the Brontë sisters.

Between the lines: - The video leans into a classic rise-story narrative that matches the song’s self-actualization message. - The "Year of the Firehorse" framing suggests Brontë Fall is treating this stretch as a career-defining phase. - Her references to small victories and self-confidence point to an artist story built as much on perseverance as on results. - Brontë Fall’s influences include Cheryl Crow, Maren Morris, Sabrina Carpenter and Chappell Roan, signaling a mix of classic singer-songwriter and current pop energy. - The artist has described herself as moving toward a "Pop Queen" identity.

What's next: - Brontë Fall is finishing a new album. - She plans to perform at more festivals around the country this summer. - "Main Character Energy" was first introduced with a full band at Big Heart Fest in Chicago. - Big Heart Fest was created in honor of her late father, John W. O'Brian. - The festival also raises money for the Sarcoma Foundation of America. - Brontë Fall’s last album, "Not Done Yet," followed a sabbatical taken to care for her ailing father. - "Not Done Yet" was released after her father’s death and earned radio airplay and multiple award nominations, including the Hollywood Independent Music Awards and five Josie Awards.

The bottom line: - Brontë Fall is using "Main Character Energy" to turn personal grit into a career statement, with a video and live rollout built around growth, confidence and forward motion.